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Brand Identity

Catharsis
Music Network

Catharsis Music Network is a Brand Identity project I developed during my time at university. The brief was to create a brand identity for a fictitious television network and create motion TV bumpers for the network. The brand focuses on the release of pent-up emotion through alternative metal music.

Created in: Illustrator, After Effects, InDesign, Photoshop

Cold-J

Cold-J is a fictional zero sugar soda beverage brand. The brand is focused on providing an alternative to sugary carbonated drinks. The product is advertised towards older children. The whole brand is surrounded by the idea of "cool" or "chill". The brand needed to highlight the fact that even though the drink is sugar free, it is still "cool" and enjoyable.

Created in: Illustrator, After Effects, InDesign, Photoshop

Sushi Crane

Sushi Crane is a fictitious sushi restaurant dedicated to providing customers with an authentic and modern sushi eating experience. The brief for the project was to develop a brand identity that emphasizes the values of the restaurant:

 

  • Authenticity 

  • Fresh ingredients

  • Hospitality

 

With these three key values, I developed an effective brand and visual identity.​

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Created in: Illustrator, InDesign, Photoshop

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